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Take a position

Brief

Create an online video campaign to promote how clients and prospects can trade the upcoming snapchat IPO, including a grey market. Taking into consideration things learnt from previous IPO’s such as volatility and opportunity.

The creative must be easily recognisable, eye catching and really embody the snapchat brand, as well as in keeping with the IG brand values.

Role

Art Director

Video Production: Lewis King

The Vision

This concept was largely based on the idea that after a company (tech in particular) goes public, their share price either rockets, or plummets. Being a CFD provider means that clients can benefit from either outcome by placing a trade.

This creative was largely based on the snapchat logo, incorporating the branding and style into trading terms like trading on a bull or bear market. Movement in the display banners and video portrayed volatility and urgency, as there is a limited time that the stocks are volatile.