Video Production: IG Video Department
Brief in short:
Create a set of online videos to promote the new IG Trading platform. This is a soft sell,
This concept is a pretty simple one, showcasing the new trading platform. Competitor research showed that a lot of other providers were using stark white visuals, and fast paced music. As the market leader, we wanted to stand out, and give a more human feel to the campaign. A wooden desk was used to show warmth, a few items strategically placed on the desk highlighted that this was being used by a meticulous trader who knows that he likes.