Face Value

Face Value



The brief for this campaign was to create a social video to increase brand awareness


Art Direction

Copywriter: Jack Watkins

Video Production: IG Video Team

The Vision

We’re a world-leading provider of online trading. With more than 40 years in the financial markets, we possess the experience, knowledge, tools and resources to help you become an effective trader. Through our success, we can make you successful – so put your trust in IG.

The idea behind this concept was to give a simple, no frills look at the features of the IG trading platform. Unlike other providers, you can take us at face value

The clean premium feel of the ad is reflected in both the simple yet seamless visuals, and informative, benefit driven voice over. Giving the audience a view of how easy and seamlessly they can trade across devices, at any time of day.

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