In the Know

In the Know


Art Director
Creative Designer

Brief in short:
Promote the new professional offering from IG, keeping in mind financial regulation meaning you cannot openly state any of the benefits we offer.

The Vision:

What would seem like a blocker – the fact we cannot mention key benefits of the offering – became the basis of the whole campaign. Out clients are financially savvy and know how the regulations would affect them, so in reality we don’t need to sell them anything as they already know what they need. Simply making it clear that we have the offering would be enough.

For prospects who didn’t already know, we would create a sense of intrigue with the creative. An elite club of traders who are in the know.


Leave A Comment

Your email address will not be published.

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the compare bar
Compare ×
Let's Compare! Continue shopping