About the project

Role:

Art Director
Creative Designer

Production:

Saeid Samimi – Video
Lorna Casely – Copy

Deliverables:
  • 30 Second TVC
  • 15 & 6 Second Social Video
  • Rich Media Display Banners
  • Website Takeovers
  • Press
  • Out of Home

Brief:

Create a global brand campaign highlighting IG’s 3 key benfits.

  • 24 hour trading
  • Seamless trading cross devices
  • 15,000 markets to trade
About the project

When I get asked if I can work under pressure, and to tight time constraints, I think back to this project. Challenged by the business to concept, film and produce a 30 second TVC all within 2 weeks and on a tight budget. The creative team rose to the occasion.

The idea behind this creative was simple, we wanted to showcase the brand values of continually championing the clients. While also highlighting a key benefit of the trading platform which is the seamless experience you get across devices, 24/7.

While we were asked to include a LOT in this TVC we didn’t want the viewer to be overwhelmed with information and opted for simple transitions through the platform showing various traders using it on different devices, night and day. On screen the platform rotates across different markets and types of trades to show just how much IG have to offer. 

Paired with a voice over which alternated from male to female depending on who was on screen.

IG traders can trade what they want, when they want, the way they want.

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