Create a campaign to promote a new trading product ‘knock-outs’.
Finally, a game-changing trading product that gives you full control. Knock-outs enable you to set your own margin and your risk, giving you more flexibility and transparency than ever before. Other trading products just can’t compete.
The vision here was to show ‘knock-outs’ in an engaging way for the Japanese market. With bright colours in local advertising and a more fun look and feel, the 80’s robot game was a great visual to illustrate the new product.
The advertising had to be mindful that the robots depicted didn’t come across as the company vs client. To do this, the main robot ‘the trader’ was given an advantage in the way of key product benefits. This way, we could show how our clients get benefits over our competition in the market.