2.1 Greyscale Logo (Negative)

About the project

Role:

Art Director
Creative Designer

deliverables:
  • Event Logo
  • Iconography
  • Graphic style
Brief:

Create event branding for the 2020 Martech festival. The branding must be vibrant and stand out in a saturated event market. (oh, and include the pug mascot!)

About the project

The Martech festival is a marketing conference like no other, as they self proclaim, they are the original anti-conference. In a corporate event world, the vision for this event branding was to go bright and go retro.

The theme for this year’s event is advancements in technology, so inspiration was taken from design styles of the past to show how much technology has advanced. The comic pop art style was used, along with the brands’ blue and purple colour scheme. Pop art gave an inherent pattern – the iconic dot, which can be used across multiple assets.

Brand Colours
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