Neon Moon

Neon_Moon_Logo_Stacked_White

About the project

Role:

Art Director
Creative Designer

Photographer:

Kaye Ford

Deliverables:
  • Logo & Logo Variants
  • Background Patterns
  • Iconography
  • Colour Palette
  • Brand Guidelines
Brief:

Refresh and update the existing Neon Moon branding, to reach a wider audience while keeping the current Neon Moon feel.

About the project

They wanted the brand to reflect the new direction the CEO was taking the brand, whilst also retaining brand recognition with their existing customers.

We took on this challenge and kept the moon motif of their existing logo, paired with a new bold and feminine typeface. The brand’s iconic red and black colour-way was kept and given an update to a more mature and sultry palette.

The moon motif became the basis of the new branding, being featured in the logo and also the new brand pattern library.

Old logo

New logo

Brand Colours
Brand Patterns
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